Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

The most common method used by people to find a website is through a search engine such as Google, Bing or Yahoo Search. It is important to make your website more visible by designing and constructing it in such a way that it is relevant to the wording that users type into a search engine when looking for an accountant. Consequently SEO is a vital component of any digital marketing campaign as evidenced by a 2013 Chitika Insights’ report that highlighted that the average traffic percentages on Google result rankings by results pages showed that the 1st page obtained 91.5% of traffic which then dramatically fell to 4.8% (page 2), 1.1% (page 3), 0.4% (page 4), 0.2% (page 5)…

We have the expertise to increase your website’s position above your competitors on the result rankings thereby ensuring that your site becomes as visible as possible in terms of specific searches by your potential customers. Delivering results with a positive return on investment are achieved through the use of organic and ethical SEO techniques such as benchmark analysis, registering the website with all the relevant search engines and key directories as well as using tools such as Google Analytics and Google Maps to re-enforce the website’s local listings with a GEO site map and a KML file.

While the parameters involved in obtaining a high ranking through SEO are constantly changing as the search engine providers strive to encourage PPC, there are best practice measures that can be employed including, fine-tuning on-site and off-site content so that your site appears ahead of your competitors in organic search results. On-site tuning involves ensuring that the wording on the website is contextually relevant through the use of Meta tag development and content developement while off-site tuning is concerned with link development techniques to increase links to your websites from other websites thereby ensuring that factors outside your website also influence SEO.

Pietas

18 Upper Mount Street,
Dublin 2.

Telephone:086 852 2189
E-mail: hello@pietas.ie

Services

• WEBSITE DEVELOPMENT– from basic off-the-shelf models to sophisticated bespoke sites and everything in between.

• DIGITAL MARKETING– marketing in the moment to find positive interaction with your targeted audience.

• CLOUD / IT INFRASTRUCTURE– on demand infrastructures that can be allocated dynamically as a service.

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